Inserts are the addons included on your product delivery packages and your postal marketing campaigns and handed along with promotional items such as brochures, catalogs, magazines, folders, etc. These branded inserts are used to impress your audience.
Marketing Inserts are deliberately created and usually a part of the marketing plan of any business. You could decide to create a brochure today with or without provision for a folder insertion. However, it would be cost effective having an all inclusive brochure design, that can cater for your future marketing needs and allows for marketing insertions.
What Are Marketing Inserts?
Marketing Inserts are used to further promote a brand, product or service. They are added branded items which are included along with a package. The medium for conveying inserts can be an envelope, brochure, catalogue and even magazine. What’s more, some of these mediums can also act as Promotional Inserts.
For example, a brochure and catalogue can act as a form of branded promo inserts.
What you are looking for and hoping for is the ‘wow factor’ where your customer is impressed by not just the package, but also by the add-ons. Inserts may also include; seasonal or featured products, special announcements or promotional items, special sale products or even discount codes.
Content and Printing Method For Inserts
Brochurery will help to further promote your brand by helping you with the conceptualization, design and also printing of all your Promotional Inserts. These may include; fully customised, branded marketing items such as; wristbands stickers, brochures, postcards, catalogues and promotional DVDs, CDs or memory sticks, etc.
The printing will be carried out with high quality material. Vinyl sticker for sticker promo items. These come with an easy to remove crack and peel off back. We also offer Debossing, Embossing, Deboss-filling, Emboss-printing and imprinting techniques for your wristband inserts. While for your postcards, we offer screen printing, offset lithography, flexography, Gravure and digital printing. Brochures and catalogues using 3D printing, LED UV as well as offset lithography and flexography.
Standard Measurement For Inserts
The measurement for your inserts will vary depending on the sort of branded add-ons you intend including in your retailed product or package. If you intend to have inserts, then you need to decide on the type of brochure which could include them. tri-fold, gate-fold, accordion-fold and double gate-fold brochure types. Each of these designs have their own specifications and measurement. Your brochures can also have folders of varying sizes, for example;
- 18” x 12” open folder with a couple of Inside pockets and outer covers.
- 18” x 12” open folder with a left inner pocket and outer covers.
- 18” x 12” open folder with a right inner pocket and outer covers.
You could have a “Single-sided insert” or a “Double-sided insert”. For those inserts that are included in packages, they may come in a size of 8.5” x 11.5” x .1” and weigh as much as 0.2 Ibs.
You can give your brand that added boost with the use of well designed and printed inserts. Regardless of what type of Promotional Inserts you decide to choose, you can be sure that Brochurery.com will provide only the best in conceptualisation, design and printing to put your brand in the limelight.
Know that you know the benefits of a professional folder to include your inserts you can start working on yours right away with a 50% down payment.