Paper advertisements have since been an active form of selling your goods and services or in sending out a public notice. Used by corporate entities, government institutions, Non-profit organizations, Academic institutions, Businesses and even religious organizations. Flyers have evolved in recent times and reach their audience physically or through electronic mediums.
Flyers, What Are They?
Flyers are one of the most economical means of advertisement. They have been used since the 18th century. However, their usage became more massive in the 1990s.
Many corporations, businesses, government and nongovernment organizations use these single page paper ads. Also known as leaflets, their distribution takes place on the street, door-to-door, at events and several other public places. This marketing technique has been tried and tested. It has proven to be useful in both creating and increasing public awareness as well as in promoting your business, event or organization.
Content and printing method of Flyers
To catch the attention of your target audience, flyers should have glossy color palettes and eye-catching graphics. Added to this, the content should be brief with appealing headlines. Avoid having lengthy paragraphs on your flyer, as this can be a turn off for your audience. Bullet points, graphic illustrations and an easy to read font size will do well for content. Other information to include in your flyers are:
Furthermore, good quality paper is advised when printing a flyer to ensure durability since flyers are mostly distributed by hand. This is also necessary because your targeted audience will easily tell your level of professionalism by the texture and quality of your flyer.
You need to be intentional and direct with your advertisement. This means that you should pay more attention to the testimonials as well as the beneficial features of your products and services to increase your readers’ interest in what you have to offer.
To achieve all of these, you would need graphic designers as well as marketing specialists with a good wealth of experience with flyer designs. Getting such professionals is a click away, come along and check out our company profile at Brocherery. At brochurery, we guarantee a first class, high quality flyer designs.
Standard Size For Flyers
Flyers can be printed in two basic sizes. Each of these sizes are appropriate for various situations. The standard size which are the regular sizes that are used by organizations as well as business entities is a single LTR sized page.
- The Standard Flyer size measures 8.5″ × 11″
Please bear in mind that the aforementioned flyer size is the standard size. We can also accommodate for custom design sizes. All Flyer designs can also be single (only front) or double sided (front and back design).
Ensure your flyers are easy to read. However, using capital letters all through is not advised as they may seem rude to your targeted audience. A good enticing leaflet is not muddled up with too much text and images. Ultimately, they are not expensive to print and ideally distributed in crowded public places.
For custom Flyer sizes, contact us here and we will make a design that fits your current need.